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What is it:
Give the gift of a luxurious beauty routine, or transform your own daily ritual with our ideal starter pack. We've got every step covered, starting with our Triple Whitening Toothpaste for a brighter smile. Then take a sip of our neem, chlorophyll and propolis-powered Mouthwash. Every day touch-ups wouldn't be complete without our sensitivity-certified Whitening Pen, our antibacterial Breath Spray and Dissolvable Teeth Whitening Strips.
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Key ingredients + -
Lactobacillus Salivarius (found in our Triple Whitening Toothpaste) is an oral probiotic that prevents the build-up of harmful bacteria, encourages good bacteria and helps to establish a healthy oral microbiome.
Sodium Menthyl Cocoyl Taurate (found in our Breath Spray & Triple Whitening Toothpaste) is a sulphate-free, naturally derived alternative to one of the nasty nine: SLS. Derived from coconut, this mild surfactant has very low irritation potential and has strong cleansing properties.
Melia Azadirachta (Neem) Leaf Extract (found in our Mouthwash) is a natural herb from the Neem tree that reduces odour-causing bacteria. Additionally, Neem has been proven to fight tooth decay and oral infections and can prevent sore and bleeding gums.
Food Grade Hydrogen Peroxide (found in our Whitening Pen) is the hero behind our safe, low-sensitivity whitening tool. The level of Hydrogen Peroxide is safe for all.
Polypropylene (found in our Electric Toothbrush) is considered a safer and recyclable type of plastic.
Phyhalimidoperoxycaproic Acid (PAP): is a scientifically proven teeth whitening ingredient and the hero behind our dissolvable whitening strips.
How to Use + -
Toothpaste: Use a small amount to brush gently, or as directed by your dental professional. Rinse and spit with water, twice daily.
Mouthwash: Use twice a day after brushing your teeth. Take a healthy sip (15ml), swish for 30 seconds, then spit. Do not swallow.
Breath Spray: Direct spray nozzle into your mouth and push pump down once or twice for instant freshness.
Whitening Pen: Twist the bottom of the pen until liquid rises to the tip (about 15 cranks on your first go). Using the brush, apply a small amount of liquid to your teeth, avoiding your tongue and gums. Leave for 10 minutes, then rinse with water. Use once a day, preferably at night, after brushing your teeth. Do not eat or drink for 30 minutes after use.
Whitening Strips: Moisten teeth with tongue. Apply strip (either side) to upper teeth avoiding gum line. Fold excess strip behind teeth. Strip will adhere to the teeth. Repeat for lower teeth. Allow the strips to dissolve.
What's Included + -
Why we love it:
- Luxurious brushing (and foaming!) with naturally powerful ingredients ensures you get the most out of your routine.
- Whitens without the harsh chemicals that strip your enamel.
- We include an oral probiotic to balance your mouth's microbiome.
- Leaves you with a clean and fresh finish to keep you rejuvenated all day.
What is it:
A moment for your mouth with Gem's alcohol-free mouthwash to detoxify and protect your oral microbiome. Featuring scientifically-proven natural ingredients to help good bacteria thrive.
Why we love it:
- Recyclable packaging that's good for the planet and even better for your mouth.
- All-in-one functioning by removing stubborn food debris, protecting against cavities and fighting gum disease.
- Maintains health in areas brushing doesn't reach.
What is it:
A swipe-and-smile secret weapon formulated for sensitive teeth. Gently brighten and deal with troublesome stains while lightening tooth enamel with science-backed ingredients.
Why we love it:
- Our formula has been specially curated for optimal whitening without irritation.
- Brighten on the go with our easy-to-touch-up whitening pen applicator.
- Food-grade ingredients ensure you're whitening safely and effectively so you can keep your daily coffee habit.
Please consult with your physician if you are pregnant or breast feeding.
What is it:
A refreshing breath spray packed with anti-bacterial and anti-inflammatory properties to eliminate bad breath while supporting oral health effectively.
Why we love it:
- Effectively eliminates bad bacteria without detonating the good stuff.
- On-the-go freshness in crucial moments and sleek packaging for an incognito spray.
- One to two pumps are all you need for a rejuvenated freshness.
What is it:
A gentle alternative to peroxide, our PAP whitening strips lift tough stains without damaging your enamel. The result? A more invisible, comfortable and quicker teeth whitening experience with results you (and everyone else) can really see. Includes 28 sachets - 14 for top teeth and 14 for bottom teeth.
Why we love it:
- Scientifically proven to whiten teeth in just 3 days.
- Removes tea, coffee, red wine and smoking stains.
- Our formula is a gentle alternative to peroxide, lifting tough stains without damaging enamel.
- Dissolvable technology to ensure an invisible, comfortable and easy teeth-whitening experience
- Quick dissolving: a brighter smile in just 15 minutes. Conveniently integrate into your daily routine, whether it's during your skincare regimen or while on the go.
Please consult with your physician if you are pregnant or breast feeding.
The TLC your teeth deserve with our electric toothbrush. It's powerful, gentle on sensitive teeth, and super easy to use. With three cleaning modes and a built-in timer, you'll enjoy a fresh, bright smile daily.
Flossing with Gem is like giving your teeth a mini spa day. Our floss reaches those tricky spots, removing plaque and leaving your mouth feeling super clean. Make flossing a part of your daily self-care routine as your secret to a flawless smile.
A vital step in your oral care routine, providing long-lasting freshness and protection. Our alcohol-free, specially formulated mouthwash effectively fights germs, reduces plaque, and freshens breath, promoting overall oral health.
Get your smile camera-ready with our whitening products. They gently erase stains and brighten your teeth so you can confidently show off your pearly whites. Add this to your daily routine, and you'll have a brighter & whiter smile than you've ever had.
Dr. Lauren Fowler
I think it is time for a shake up in the oral care world. For a long time, we have seen the same products in the same flavours, so with Gem I am loving that we have something new, something that is really safe, beautiful and chic but is also backed by science.
Dr. Madeleine Duff
"The thing about Gem that I like is that they have replenished those elements of their toothpaste with hydroxyapatite, sodium bicarbonate and other elements that give us that whiter smile and protected enamel which a lot of other natural toothpastes tend to miss the mark on.”
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