In the last 12 months Georgia Geminder, 29, from Melbourne, Victoria has sold over 30,000 tooth whitening pens after launching her own natural oral health brand, Gem.
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These probiotic toothpastes are chemical-free, but full of plant-based ingredients to strengthen teeth, kill bacteria and foam up nicely, just like the regular stuff. And soon, they’ll be stocked at Mecca.
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Honestly, I forgot how great whitening pens are – touch-ups in the bathroom after your morning coffee is exactly what we all need. Whats more to love? This pen is made with low levels of food grade hydrogen peroxide proving gentle and natural without irritation.
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Bite down and these minty chunks turn into regular toothpaste, flavoured entirely with plant-based ingredients. And they come in reusable containers, so you’re not chucking out plastic tubes every couple of months.
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While you might have your hair, skin and nails in check with the best organic options on the market, we want to turn your attention to gem, a probiotic-rich and non-toxic toothpaste that’s here to upgrade your oral care routine.
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For most of us, tooth-brushing is like washing the dishes: it’s just one of our daily chores. Now, the humdrum activity is being reframed as an act of self-care, with businesses using the seductive language of the wellness and beauty industries.
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The first toothpaste to contain oral probiotics, the Gem range spotlights natural minerals and plant oils, with a standout product being the mouthwash; formulated with neem, propolis, and chlorophyll, it helps promote total mouth health and encourage a healthy oral microbiome.
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Aussie company Gem has just launched Cinnamon Mint toothpaste – a natural toothpaste that is completely free of toxic ingredients, full of probiotics and most importantly, tastes as though you’ve just scored a free donut after going grocery shopping with mum at your local supermarket in 2004.
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If you’re looking for a more natural option, Gem whitening pen ($20) could be your best bet. With a close to five star rating on the MECCA website, this pen is formulated with food-grade hydrogen peroxide and natural ingredients like coconut and mint to provide gentle brightening. Apply, leave on for 10 minutes, then rinse.
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I’d tried natural toothpastes before, and wasn’t impressed - but the offering from Gem changed that. The brand is Australian owned and made, all products are free from the 'nasty nine' but most interestingly they also contain probiotics to help gut health.
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Geminder, a 29-year-old former model, was living in Los Angeles when she noticed a “huge movement against fluoride in toothpaste, but I couldn’t find a non-fluoride toothpaste that had replaced the fluoride with anything.”
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