It’s time to upgrade your bathroom essentials.

Meet our skin-loving deodorants and high-performance oral care products.

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HI, WE’RE GEM

We’re here to make every day amazing, and we’re starting with the products you use every day. We make high-performing, beautiful bathroom essentials to help you turn your most basic routines into elevated rituals… one brush or spray at a time.

LOVED BY OVER ONE MILLION OF YOU
LOVED BY OVER ONE MILLION OF YOU  
LOVED BY OVER ONE MILLION OF YOU  

Better-for-you beauty

You may know us for our much-loved oral care, but that’s just the beginning. We make all kinds of hard-working, clean and effective formulations for your body, designed to put you in your prime. 

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It’s all about location

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