It’s time to upgrade your bathroom essentials.
Meet our skin-loving deodorants and high-performance oral care products.
SHOP THE RANGE
HI, WE’RE GEM
We’re here to make every day amazing, and we’re starting with the products you use every day. We make high-performing, beautiful bathroom essentials to help you turn your most basic routines into elevated rituals… one brush or spray at a time.
LOVED BY OVER ONE MILLION OF YOU
LOVED BY OVER ONE MILLION OF YOU
LOVED BY OVER ONE MILLION OF YOU
Better-for-you beauty
You may know us for our much-loved oral care, but that’s just the beginning. We make all kinds of hard-working, clean and effective formulations for your body, designed to put you in your prime.
Deodorant that
loves your skin
Free of parabens and alcohol and rich in skin-loving ingredients like Shea Butter, Vitamin E and Hyaluronic Acid, meet our Skin-Loving Deodorants designed to transform your morning and mood.
- Choosing a selection results in a full page refresh.