Use code EOFY22 to get 20% off sitewide!

search our shop

Smile, the future
of oral care is here.

Start Here
  • No Animal Testing
  • No Parabens
  • Dentist-approved
  • No Artificial Flavours
  • No Animal Testing
  • No Parabens
  • Dentist-approved
  • No Artificial Flavours
  • No Animal Testing
  • No Parabens
  • Dentist-approved
  • No Artificial Flavours
  • No Animal Testing
  • No Parabens
  • Dentist-approved
  • No Artificial Flavours

Gem is the overachieving whitening, brightening and protecting oral care range that actually works. Our products are free of the bad stuff, like parabens, triclosan, SLS and titanium dioxide, and full of the good stuff, like probiotics, earth minerals and natural oils.

Start with your smile

We’re here to help you rethink your routines, and turn that two-minute chore into a little moment of luxury, every day. 

Build a subscription

Build your own subscription, and never worry about shopping for toothpaste again. With an automated billing and delivery service, we take the mundane out of organising your oral care. Leave it to us!

START BUILDING

Dentists love Gem

Every ingredient in Gem was carefully selected and is underpinned by scientific research, like hydroxyapatite, a safe and proven remineralising agent, used instead of fluoride. Elevate your oral care, with science-backed formulas approved by dentists.

MEET OUR DENTAL ADVISORS

Bundles of beauty

For self-care rituals and mindful moments, elevate your personal care with Gem bundles. Give the gift of Gem and join our self-care society.

Shop Bundles

My name is Georgia and I’m thrilled to introduce you to the future of oral care!

Read More

Our ingredients

We took the bad stuff out of regular oral care products and filled it with the good stuff. Say goodbye to SLS (a detergent!), triclosan (a pesticide!) and titanium dioxide (also found in paint!), and hello to hero ingredients such as earth minerals, natural oils and oral probiotics. Every ingredient in Gem was carefully selected and is underpinned by scientific research, like Hydroxyapatite, a safe and proven remineralizing agent (derived from coconut!)

 

We proudly make our products right here in Australia.

See our Ingredients

What our customers think

  • “I’ve been using Gem toothpaste for a while now and I’m not looking back! It’s great for sensitivity and has no nasty ingredients!”

    — Mecca review

  • ”I LOVED that it didn’t make my teeth sensitive! For the last 5+ years I have not been able to clean my teeth with anything other than Sensodyne for more than two consecutive days without my tooth sensitivity returning. I was surprised to discover that after almost two weeks of using this natural toothpaste, my teeth are not sensitive."

  • "This is a great product. My sensitive teeth are loving it. Leaves the mouth feeling fresh and clean"

    — Susan K

  • I'm a big fan of the products and feel like I will definitely be continuing my Oral care routine with Gem, my favourite product is actually the mouthwash! Other mouthwashes used to make my gum peel so I stopped using them. This one is amazing because it's organic but has the exact same effect as commercial ones. I love it so much, please tell them thank you on my behalf, I've been meaning to switch to organic oral care for years.

  • "Great tasting, clean, cruelty free products!! I'm now a regular subscriber as I will no longer use other toothpaste or mouthwash. Thanks Gem!"

    — Kat

  • "Love the taste!"

    — Rosmarie

  • "Bought the whitening pen and breath spray together- arrived yesterday and I was instantly obsessed. The pen literally whitened my teeth over night! I also didn’t experience any sensitivity which I have had in the past with other at-home whiteners. This stuff is a serious game changer!" 

    — Zofia

  •  

    "I am really happy with the results so far and am now going to get my Husband to use it." 

    — Kerri H

READ MORE

Dr Lewis Ehrlich

Coming from a family line of dentists in Sydney, Dr Lewis has grown up understanding the importance...

READ MORE

X

“I love Gem because the toothpastes contain probiotics...This is great because you need more 'good' bacteria than 'bad'".

Dr Lewis Ehrlich

Coming from a family line of dentists in Sydney, Dr Lewis has grown up understanding the importance of oral health and the impact it has on your overall health and wellbeing.

Top 2 Oral Care Tips
  • 1. Eat nutrient-dense, natural, whole-food. This will reduce the risk of tooth-decay, gum disease and systemic health problems.
  • 2. Brush twice daily and floss once a day. Poor oral hygiene in combination with high consumption of processed, sugar-filled foods increases the chances of tooth decay and gum disease.
Top 3 Favourite Gem Products

Dr Madeleine Duff

Hello! My name is Maddie and I am a Melbourne dentist. I truly believe that our dental products deserve...

Read More

X

"Our mouth is front and centre when we smile, laugh, eat, talk and love. That is why I am on board with the Gem mantra, it's time to elevate our dental routine".

Dr Madeleine Duff

Hello! My name is Maddie and I am a Melbourne dentist. I truly believe that our dental products deserve as much airtime as our skin regime or beauty products. Our mouth is front and centre when we smile, laugh, eat, talk and love. That is why I am on board with the Gem mantra, it's time to elevate our dental routine. 

Book an Appointment
Top 2 Oral Care Tips
  • 1. Even if you're really tired. Brush your teeth.
  • 2. Preventing a problem is much easier than fixing it. Invest in your 6 monthly check ups and you might just limit costly outlays on 'emergency dentistry'.

Dr Nima Ferdowsi

Dr Ferdowsi has dedicated his
energy for excellence in the broad spectrum of dentistry...

READ MORE

X

"A mouth with too much ‘bad bacteria’ can often be more susceptible to gum disease, tooth decay and bad breath."

Dr Nima Ferdowsi

Dr Ferdowsi has dedicated his energy for excellence in the broad spectrum of dentistry, in particular his passion and experience for cosmetics and implant treatment. Becoming one of the first Digital Smile Design (DSD) Masters in Australia and set up the first DSD Clinic in Melbourne – a testament to his advancement for achieving perfection in smile design.

Top 2 Oral Care Tips
  • 1. Breathe through your nose to avoid gum disease, tooth decay and bad breath.
  • 2. Drink more water to keep our mouth hydrated and clear food debris and residue throughout the day.

Gem are corporate partners of the DHAA
Dental Hygienists Association of Australia

Get social with us

@gem.au