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The average Australian spends 24 hours a year filling their mouth with the same toxins found in toilet cleaner and rat poison.

One ingredient, Triclosan has been banned in soap and body wash, but is still lurking in our toothpaste. We chose to take out these harmful toxins and replace them with science backed, functional ingredients that actually work. Harness the power of nature backed by science

An inorganic chemical compound added as a colorant to make toothpaste white.


Why it’s harmful:

Evidence suggests that some nanoparticles in titanium dioxide may induce toxic effects in your brain and cause nerve damage. Some may even be carcinogenic.

This pesticide has been banned by the Food and Drug Administration in soap and body wash, but is still lurking in our toothpaste for its anti-bacterial properties.

Why it’s harmful:
Triclosan wipes out everything in it's path; both good and bad bacteria in your mouth. This imbalances your mouth’s microorganisms, leading to bad breath, dry mouth and negatively impacting your body’s natural ability to build resistance to disease and infection.

This chemical compound is used as a surfactant, detergent denaturant in various cosmetics and industrial cleaners. It’s also used as a foaming agent in toothpaste.

Why it’s harmful:
SLS irritates the mouth and strips away the lining, which can lead to canker sores, irritation and organ toxicity. Almost 16,000 studies have exposed the toxic nature of this chemical, often used as an insecticide.

Chemicals used as preservatives to extend the shelf life of toothpaste.

Why it’s harmful:
These compounds can act like the hormone estrogen and are suspected to be endocrine disruptors: thought to potentially lead to cancer, as well as developmental and reproductive issues.

A synthetic chemical compound used as a surfactant. It’s also used in antifreeze and paints and is used in toothpastes to smooth out the texture.

Why it’s harmful:
Highly toxic to humans, this compound is known to irritate the skin, eyes, lungs and mucous membranes.

A compound used to make your toothpaste foam.

Why it’s harmful:

It has been shown to cause eye and skin irritation and has even been linked to liver cancer in mice. It is also a hormone disruptor and known to cause organic system toxicity.

Artificial toothpaste colours are used to make commercial toothpaste aesthetically pleasing.

Why its harmful:

Artificial dyes may contain up to 10% impurities. Some of these undesired ingredients could include lead, arsenic, mercury and carcinogens. Additionally, artificial colourings have been linked to behavioral problems in children.

No animals were harmed throughout the making of Gem. We don’t use any animal derived ingredients, or test on animals, ever. Our Mouthwash however, does contain propolis. Propolis is a natural substance, collected by honey bees, that inhibits bacterial activity without damaging the oral microbiome. Most importantly, our propolis is derived in a way that does not damage the bees that produce it.

Why it’s harmful:
We don’t really need to answer this, do we?

It’s exhausting, boring and a total waste of everyone’s time. Instead of BS, we serve up the truth, with no sugar coating, no complexities and no nonsense. We tell it like it is and disclose everything we know, in ways that leave no room for interpretation.

Why it’s harmful:
BS might just be the most toxic of the toxins going round. No, thank you!

Clean and natural ingredients

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