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Our Story

Our Founder

My name is Georgia and I'm thrilled to introduce you to the future of oral care!

After spending years immersed in the beauty industry, through modelling and an obsession with personal care, I took a particular interest in the wellness space, educating myself on microbiome health. I learned about the importance of gut health, microbiomes, natural ingredients, and the power of forming healthy habits. 

The more I learned, the more I started questioning the daily-use products that contradict and compromise our health standards. This led to the development of Gem, a toxic-free, probiotic-rich oral care range. 

Natural products that actually work, should be available to everyone, and everyone deserves to feel nurtured in their daily rituals. 

Georgia xx

With earth minerals, natural oils and oral probiotics, we use only natural goodness; no nasties.

Gem are corporate partners of the DHAA, Dental Hygienists Association of Australia


We’re a small company, but doing the right thing is…everything. Here’s a few ways we’re making inroads into making personal care that cares for the earth our thing.


Sensitive Teeth

Our toothpastes contain Hydroxyapatite, an ingredient proven to reduce teeth sensitivity. This wonder ingredient fills in exposed dentinal tubules, acting like a shield - protecting your teeth and gums from painful triggers.

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The Science

Say goodbye to SLS, triclosan and titanium dioxide, and hello to hero ingredients such as earth minerals, natural oils and Hydroxyapatite.

Learn more