HI, WE’RE GEM
Welcome to our world!
It all started when our founder, Georgia, saw just how powerful routines can be in shaping your mindset and setting you up for success. This led to Gem, a range of clean and beautified everyday essentials that aim to make every day amazing. We use clean chemicals and sidestep toxic ingredients to make efficacious formulations that really work. Think of Gem as your bathroom bestie… transforming your mood and morning with beautiful, science-backed products.
Committed to better
We are focused on creating clean formulations, choosing ingredients with integrity and delivering products that are hard-working and good-looking. We call this the ACE standard. It’s our unwavering commitment to excellence.
ALLURE
Gem products make you feel amazing, every day. From how they look in your bathroom, to how they feel when you use them, our beautified essentials transform your mood and morning.
CLEAN
Not all chemicals are created equal: we add functional ingredients that are proven to work. All our ingredients are premium, safe and cruelty-free.
EFFECTIVE
Our formulas are hardworking and science-backed, with proven ingredients that deliver powerful results. We choose ingredients mindfully and formulate products that do what they say they will.
Routine into Ritual
We’re here to inspire you to make every day amazing, with beautified bathroom essentials that put you in your prime.
Let’s face it, life’s too short for boring routines. We believe in the power of elevated rituals to transform your mood and morning.
Of course, we know things don’t always work out as planned. There are restless nights, early starts and hangovers to contend with! But each morning is a chance to reset, re-energise and go after what matters to you.
We’re here to make sure every part of your routine feels good. One beautiful, powerful product at a time.
SHOP THE RANGEWHERE WE BEGAN
It all started when our founder, Georgia, saw just how powerful routines can be in shaping your mindset and setting you up for success. This led to Gem, a range of clean and beautified everyday essentials that aim to make every day amazing. We use clean chemicals and sidestep toxic ingredients to make efficacious formulations that really work. Think of Gem as your bathroom bestie… transforming your mood and morning with beautiful, science-backed products.
