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The Hydrate & Nourish Shampoo and Conditioner duo soften strands with every wash.
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Gem’s Hydrate & Nourish duo did not weigh my hair down and did not leave residue.
Gem’s Hydrate & Nourish Conditioner made my hair easier to detangle after conditioning.
Gem’s Hydrate & Nourish duo helped my hair remain hydrated 24 hours after washing.
2025 Consumer Study, self-assessment
of 50 volunteers between 18-45 years of age
that tested the product for 7 days.
The Hydrate & Nourish Shampoo and Conditioner duo soften strands with every wash.
Gem’s Hydrate & Nourish duo did not weigh my hair down and did not leave residue.
Gem’s Hydrate & Nourish Conditioner made my hair easier to detangle after conditioning.
Gem’s Hydrate & Nourish duo helped my hair remain hydrated 24 hours after washing.
2026 Consumer Study, self-assessment
of 50 volunteers between 18-45 years of age
that tested the product for 7 days.
The ACE Standard by Gem is our commitment to excellence. We are focused on creating clean formulations, choosing ingredients with integrity and delivering products that are hard-working and good looking.