Welcome to Gem

Let’s start with the essentials.

Clean formulations, ingredients with integrity and products that are hard-working and good-looking: Welcome to Gem.

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ELEVATE YOUR BEAUTY ROUTINE

  • Your Welcome to Gem set includes our durable and reliable wonder brush and high-performance toothpaste, made with science-backed, dentist driven and better-for-you ingredients to help you brighten without the sensitivity.
  • Our Whitening Pen and Dissolvable Whitening Strips deliver optimal whitening, without irritation.
  • Our Floss Picks have been designed for people who hate to floss and help reduce bad breath, dental plaque and tooth decay.
  • Take the essentials with you, wherever you go, with our perfect, plush travel companion.
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THE GEM RITUAL

STEP 1. BRUSH

Pair our Triple Whitening Toothpaste with our durable and reliable wonder brush for the perfect high powered clean.

STEP 2. SWISH

Our mouthwash is the perfect post-brush ritual to get you fresh, fab and ready for whatever.

STEP 3. WHITEN

An invisible, comfortable and quicker teeth whitening experience with results you (and everyone else) can really see.

STEP 4. SPRAY

You’re only ever a spray away from instant fresh breath and go get ‘em vibes. Just one or two pumps all you need for instant rejuvenation.

THE GEM RITUAL

STEP 1. BRUSH

Pair our Triple Whitening Toothpaste with our durable and reliable wonder brush for the perfect high powered clean.

STEP 2. SWISH

Our mouthwash is the perfect post-brush ritual to get you fresh, fab and ready for whatever.

STEP 3. WHITEN

An invisible, comfortable and quicker teeth whitening experience with results you (and everyone else) can really see.

STEP 4. SPRAY

You’re only ever a spray away from instant fresh breath and go get ‘em vibes. Just one or two pumps all you need for instant rejuvenation.

APPROVED BY THE ACE STANDARD™

The ACE Standard by Gem is our commitment to excellence. We are focused on creating clean formulations, choosing ingredients with integrity and delivering products that are hard-working and good looking.

PARABEN FREE

SULPHATE FREE

ALCOHOL FREE

CRUELTY FREE

FIND ALL

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