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toothpaste without the toxins

some toothpaste is filled with the same toxins as rat poison!

Did you know, the average Australian spends 24 hours a year filling their mouth with the same toxins found in toilet cleaner and rat poison? This has to stop!

We created Gem, a design forward oral care company, that’s natural, non-toxic and Australian made and owned. We are a female founded and female run company, and thrilled to introduce you to the future of oral care.

it's time to detox your mouth!

Our toxic-free toothpaste comes in 4 flavours good enough to eat: Crisp Mint, Apple Mint, Coconut Mint and Cinnamon Mint. We've replaced fluoride with Hydroxyapatite. Hydroxyapatite is proven to remineralise and restore tooth enamel without the controversy. We’re also the first toothpaste in Australia to contain an oral probiotic.

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join the toxin free movement

Gem is here to stop you nuking your mouth. We’re oral care for the next generation and we’re making our grannies proud with an all natural ingredient list of things you can actually pronounce. It’s free of the bad stuff, like parabens, triclosan, SLS and BS and full of the good stuff, like probiotics and natural oils. And of course, it does all the stuff you’d expect oral care products to do, like freshen, brighten and protect your grill. We hope you love your oral care routine with Gem, just as much as we loved creating it for you.

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