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White and Bright

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Brighten your best asset and gift a loved one!

Lighten tooth enamel and deal with troublesome stains, with our dream duo Whitening Pens in refreshing Coconut Mint and Crisp Mint.

Low on sensitivity, big on brightness, say goodbye to surface stains with dentist driven ingredients.

SIZE: 4ml per pen

*All Gem products are free of the Nasty Nine, including parabens, triclosan, SLS and BS.

Ingredients + -

We use food grade hydrogen peroxide to act as a safe, low sensitivity whitening agent. The oxygen penetrates your tooth’s enamel and lightens surface stains. The level of Hydrogen Peroxide is safe for all, even those with sensitive teeth.


View all our ingredients here

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Delicious - leaves my mouth feeling fresh & healthy

Meet the dentists

Dr. Lauren Fowler

I think it is time for a shake up in the oral care world. For a long time, we have seen the same products in the same flavours, so with Gem I am loving that we have something new, something that is really safe, beautiful and chic but is also backed by science.

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Top 2 Oral Care Tips
    Top 3 Favourite Gem Products

      Dr. Madeleine Duff

      "The thing about Gem that I like is that they have replenished those elements of their toothpaste with hydroxyapatite, sodium bicarbonate and other elements that give us that whiter smile and protected enamel which a lot of other natural toothpastes tend to miss the mark on.”

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      Top 2 Oral Care Tips
        Top 3 Favourite Gem Products