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White & Bright

Enhance your smile, elevate your oral health.

White & Bright

Enhance your smile, elevate your oral health.

What is it:
Brighten your best asset, stock up or gift a loved one! Lighten tooth enamel and deal with troublesome stains, with our dream duo Whitening Pens in refreshing Coconut Mint and Crisp Mint. Low on sensitivity, big on brightness, say goodbye to surface stains with dentist driven ingredients.

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    Coco&Mint
    Coconut
    Mint
    Watermelon
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    +
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    10 Days

    Money-back Guarantee

    Key ingredients + -

    Hydrogen peroxide: but make it food-grade! The hero behind our safe, low-sensitivity whitening tool. The level of Hydrogen Peroxide is safe for all.

    Flavour: we use natural Spearmint and Coconut Flavours to give our Whitening Pen a fresh aftertaste.


    Xylitol: this corn-derived sweetener has anti-bacterial properties, is non-cariogenic and doesn’t ferment in your mouth to feed tooth decaying bacteria. Importantly, this has the effect of reducing plaque formation and inhibiting enamel demineralisation.


    View all our ingredients here

    How to Use + -

    Twist the bottom of the pen until liquid rises to the tip (about 15 cranks on your first go). Using the brush, apply a small amount of liquid to your teeth, avoiding your tongue and gums. Leave for 10 minutes, then rinse with water. Use once a day, preferably at night, after brushing your teeth. Do not eat or drink for 30 minutes after use. 

    What's Included + -

    Whitening Pen: Coconut Mint

    What is it:
    A swipe-and-smile secret weapon formulated for sensitive teeth. Gently brighten and deal with troublesome stains while lightening tooth enamel with science-backed ingredients. 

    Why we love it:
    - Our formula has been specially curated for optimal whitening without irritation.
    - Brighten on the go with our easy-to-touch-up whitening pen applicator.
    - Food-grade ingredients ensure you're whitening safely and effectively so you can keep your daily coffee habit.

    Please consult with your physician if you are pregnant or breast feeding.

    Whitening Pen: Crisp Mint

    What is it:
    A swipe-and-smile secret weapon formulated for sensitive teeth. Gently brighten and deal with troublesome stains while lightening tooth enamel with science-backed ingredients. 

    Why we love it:
    - Our formula has been specially curated for optimal whitening without irritation.
    - Brighten on the go with our easy-to-touch-up whitening pen applicator.
    - Food-grade ingredients ensure you're whitening safely and effectively so you can keep your daily coffee habit.

    Please consult with your physician if you are pregnant or breast feeding.

    "The first whitening product that hasn’t caused me any sensitivity. In 3 days my teeth are at least 2-3 shades whiter! So impressed".
    - Patrice D.

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    "Perfect for on the go. I whiten in my car! i tell all my friends and family about this great little product. I also love that there is a flavour for each day!"
    - Georgia B.

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    "The reviews speak for themselves. I was having trouble with a persistent yellow tooth, nothing I was doing helped to lighten it. Thank god I was introduced to Gem’s pens. They really work".
    - Sarah M.

    View All Reviews

    1. Brushing

    The TLC your teeth deserve with our electric toothbrush. It's powerful, gentle on sensitive teeth, and super easy to use. With three cleaning modes and a built-in timer, you'll enjoy a fresh, bright smile daily.

    2. Floss

    Flossing with Gem is like giving your teeth a mini spa day. Our floss reaches those tricky spots, removing plaque and leaving your mouth feeling super clean. Make flossing a part of your daily self-care routine as your secret to a flawless smile.

    3. Mouthwash

    A vital step in your oral care routine, providing long-lasting freshness and protection. Our alcohol-free, specially formulated mouthwash effectively fights germs, reduces plaque, and freshens breath, promoting overall oral health.

    4. Whitening

    Get your smile camera-ready with our whitening products. They gently erase stains and brighten your teeth so you can confidently show off your pearly whites. Add this to your daily routine, and you'll have a brighter & whiter smile than you've ever had.

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    Meet the dentists

    Dr. Lauren Fowler

    I think it is time for a shake up in the oral care world. For a long time, we have seen the same products in the same flavours, so with Gem I am loving that we have something new, something that is really safe, beautiful and chic but is also backed by science.

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    Top 2 Oral Care Tips
      Top 3 Favourite Gem Products

        Dr. Madeleine Duff

        "The thing about Gem that I like is that they have replenished those elements of their toothpaste with hydroxyapatite, sodium bicarbonate and other elements that give us that whiter smile and protected enamel which a lot of other natural toothpastes tend to miss the mark on.”

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        Top 2 Oral Care Tips
          Top 3 Favourite Gem Products