I bought this toothpaste from a health food store in Melbourne. I'm using the apple mint version and taste wise I really like it. It's refreshing without burning my mouth. The toothpaste is a little too foamy for my liking but that can be adjusted by using less. I've found it difficult to find a toothpaste that meets my needs, fluoride free, no SLS, no titanium dioxide (gives me mouth ulcers), and no saccharin. This toothpaste contains glycerin which has been suggested to avoid as it coats the teeth and prevents proper remineralization but I don't know if that's true or not. The hydroxyapatite (as a replacement for fluoride) in this toothpaste strengthens tooth enamel. I've not been using the product long enough to report on progress. I guess if/when the sensitivity of my teeth reduces then it's working. According to what I've read nano-hydroxyapatite has a higher bioactivity than traditional hydroxyapatite. This toothpaste does not indicate the use of the nano version. Finally, I also want a mint free version nano-hydroxyapatite toothpaste which so far I've not been able to find in Australia.

First time trying Gem toothpaste and I love this flavour. Going to try the others out of curiosity to see if they're just as nice. Otherwise I think I've found my forever toothpaste. Australian company and fluoride free!!

All I can say is YUM! Super delicious and keeps my mouth feeling fresh for hours. Not to mention all natural ingredients giving it the tick of approval!

I've been using this produce for over a month now and really enjoy it! I now actually look forward to brushing my teeth as nerdy as that seems. I was expecting the flavour (Apple Mint) to be really intense but it's actually very subtle which is perfect for me as I don't like a strong minty toothpaste. I can't wait to try the other products, especially those with fluoride as honestly prefer my toothpaste to have fluoride in it. Although it seems superficial, I also really love the packaging of this product range. Makes a refreshing (boom tish!) change from the garish old red/white/blue tubes :)

Refreshing, yet with mild flavour. Cleans well and it is great for those of us who avoid fluoride. Gentle on gums and teeth . Love the packaging too, colour and little tiger image makes me want to reach for this toothpaste.

A lovely apple mint flavoured toothpaste which contains natural ingredients. Leaves teeth and mouth feeling clean and fresh. Would like to try other flavours.

Beautiful mellow but refreshing flavour, great cleaning power which leaves my teeth feeling great, and ingredients I feel good about putting in my mouth three times a day (yes, I'm a brushaholic) - what's not to love about this toothpaste? I have tried most natural toothpastes on the market and none of them have been perfect, until now. Gem is terrific.

Wow!! I hate the stingy feeling of using 'normal' toothpaste and I was recommended this from my mum! What a relief! Tastes awesome and my teeth feel amazing! Will definitely be using Gem from now on!

I like apple but prefer other flavours.

Tried this on a whim - love the flavour and how it cleans so well. Better texture than a lot of other natural toothpastes I have tried in the paste. Leaves my teeth feeling fresh and clean.

Hubby has sensitive teeth so it's been a challenge to find a toothpaste that doesn't cause irritation when brushing so we decided to try natural toothpastes. It seems we have found the right one in Gem Apple Mint. What an amazing combination! It smells great and tastes even better but most importantly it gives a really good clean and freshens the breath.

I love this flavour - not too sweet, with a nice apple flavour that also has a bit of mint. This is perfect for the mornings, as I brush my teeth first thing and then have a glass of water. Not having a super strong mint flavour makes it more pleasant!

Smells and tastes yummy!! I've been looking for a more natural tooth paste other than what's just at the supermarket! Bonus that it also whitens, love how my teeth feel after using this toothpaste.

We were looking for a natural, ethically made toothpaste and we have definitely found our new favourite! This product not only tastes delicious, but is also good for your mouth!

I tried for the first time today the Apple Mint toothpaste.Lovely flavour and my teeth feel very clean.I love that I am not ingesting loads of nasties.

The Apple mint toothpaste is my favourite. It leaves my mouth feeling so fresh and clean and the flavour is so refreshing - I no longer use any products as GEM have the best I have ever used

I love the flavour, I love the way the tube looks, I love that it works (and leaves my mouth feeling fresh and my teeth feeling clean), and I love that it’s all natural.

I have been using natural natural toothpaste for a few years now, have tried many different brands, was very happy to see a new one to try. I think this is by far my favourite, I would like to try a few other flavours to be sure which one I like best, this one is really nice so will be hard to beat. I find that it is minty enough to leave my mouth feeling fresh, probably still not as fresh as the mainstream fluoride that I used to use but the closest I have tried to date. Will keep buying this product, it is a really good one.

I LOVE the flavour! Apple Mint is such a refreshing flavour that isn't harsh (or spicy haha) like other toothpaste brands. It leaves me feeling clean and is not gritty like other ethical toothpastes. Will be getting a subscription on my next order!

Teeth were noticeably whiter after the first use - in love!

My favourite flavour from the Gem range by far! Sweet apple with a hit of mint, so perfect. I look forward to brushing every morning and night with this flavour!

My family and I love the apple mint toothpaste. My teeth feel clean and I have fresher breath for hours after brushing and it tastes delicious, TICK!

It tastes great and it feels good knowing no nasties are in it! It makes so much sense. I love the packaging and the option to subscribe. Plus it’s Australian, vegan and cruelty free!

Great experience, However, I only ordered 1 tube on a bi-monthly subscription and received 8 tubes?

This toothpaste helped whiten my teeth noticeably within two weeks. The design and flavour of the toothpaste is quite nice, the flavour is mostly mint but not much apple, but still nice tasting. Small grievience is that the lid of the toothpaste makes it hard for it to stand up, its a bit unsteady.

I find this apple/mint is a nice fresh taste & it has a good consistency. My teeth feel cleaner using this toothpaste. Looking forward to trying all the other flavours once this one is used.

This is just so delicious! Not to mention, it has finally got my lovely little ones excited about brushing their teeth!!

I love this toothpaste. It’s all natural, leaves my mouth feeling so clean and shiny, with fresh breath and smooth teeth and health gums. Tastes amazing.

Im hooked. Never thought oral care would become my new favourite part of my beauty routine. Adore this toothpaste. Really does work and cant believe its natural.

I have picky kids who hates brushing, and now they demand apple flavour. Natural and kids love it. Perfect.

I love this toothpaste! Its got a way better taste than other toothpastes and leaves my mouth and teeth feeling super fresh