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    Mint
    Rose
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    New to Gem

    For all the first-timers ready to upgrade their routine.

    What is it:
    Give the gift of a luxurious beauty routine, or transform your own daily ritual with our ideal starter pack. We've got every step covered, starting with our Triple Whitening Toothpaste for a brighter smile, paired with our elevated Electric Toothbrush to deepen the clean. Then take a sip of our neem, chlorophyll and propolis-powered Mouthwash. Every day touch-ups wouldn't be complete without our sensitivity-certified Whitening Pen, and our antibacterial Breath Spray.      

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      Coconut
      Mint
      Rose
      -
      +

      Key ingredients + -

      Lactobacillus Salivarius (found in our Triple Whitening Toothpaste) is an oral probiotic that prevents the build-up of harmful bacteria, encourages good bacteria and helps to establish a healthy oral microbiome. 


      Sodium Menthyl Cocoyl Taurate (found in our Breath Spray & Triple Whitening Toothpaste) is a sulphate-free, naturally derived alternative to one of the nasty nine: SLS. Derived from coconut, this mild surfactant has very low irritation potential and has strong cleansing properties.


      Melia Azadirachta (Neem) Leaf Extract(found in our Mouthwash) is a natural herb from the Neem tree that reduces odour-causing bacteria. Additionally, Neem has been proven to fight tooth decay and oral infections and can prevent sore and bleeding gums.


      Food Grade Hydrogen Peroxide(found in our Whitening Pen) is the hero behind our safe, low-sensitivity whitening tool. The level of Hydrogen Peroxide is safe for all.


      Polypropylene (found in our Electric Toothbrush) is considered a safer and recyclable type of plastic.

      How to Use + -

      Toothbrush: Press the button twice to power on, press and hold to power off. To change between modes (sensitive, white, clean) press and hold the button for 8 seconds. Brush teeth for 2 minutes, morning and evening. Be gentle - the sonic brush will do the hard work for you! Your toothbrush will buzz every 30 seconds as a reminder to change the area you're brushing. Allow the battery to run all the way down before first use, then recharge for 2 hours. When attaching the toothbrush head, leave a 1-2mm gap between the head and handle. Apply your desired amount of toothpaste. Turn the device on and brush! Brush for 2 minutes, changing between modes for optimal results. Power off before removing toothbrush head. Clean the toothbrush by running under water and wipe hand with a soft cloth to dry. Store well between uses. 


      Toothpaste: Use a small amount to brush gently, or as directed by your dental professional. Rinse and spit with water, twice daily.


      Mouthwash: Use twice a day after brushing your teeth. Take a healthy sip (15ml), swish for 30 seconds, then spit. Do not swallow. 


      Breath Spray: Direct spray nozzle into your mouth and push pump down once or twice for instant freshness. 


      Whitening Pen: Twist the bottom of the pen until liquid rises to the tip (about 15 cranks on your first go). Using the brush, apply a small amount of liquid to your teeth, avoiding your tongue and gums. Leave for 10 minutes, then rinse with water. Use once a day, preferably at night, after brushing your teeth. Do not eat or drink for 30 minutes after use. 

      What's Included + -

      Gem Electric Toothbrush: Coconut

      What is it:
      With three modes, our Electric Toothbrush is perfect for sensitive teeth, tooth whitening and providing a deep clean. 

      Why we love it:
      - Built-in 30-second timer so you can stick to your brushing ritual.
      - 34,200 brush movements per minute, ensuring power plaque removal.
      - The brush pulses fluid between teeth and gumline for a cleaner finish.
      - 3 modes and soft-bristled heads, suitable for sensitive teeth.
      - Luxurious colourways to suit your style.

      Triple Whitening Toothpaste: Crisp Mint

      What is it:
      Our Triple Whitening Toothpaste delivers a deeper clean for fresher breath and whiter teeth. We include science-backed, dentist driven and natural ingredients so you can brighten without the sensitivity. 

       

      Why we love it:
      - Luxurious brushing (and foaming!) with naturally powerful ingredients ensures you get the most out of your routine.
      - Whitens without the harsh chemicals that strip your enamel.
      - We include an oral probiotic to balance your mouth's microbiome.
      - Leaves you with a clean and fresh finish to keep you rejuvenated all day.

      Mouthwash: Crisp Mint

      What is it:
      A moment for your mouth with Gem's alcohol-free mouthwash to detoxify and protect your oral microbiome. Featuring scientifically-proven natural ingredients to help good bacteria thrive. 

      Why we love it:
      - Recyclable packaging that's good for the planet and even better for your mouth.
      - All-in-one functioning by removing stubborn food debris, protecting against cavities and fighting gum disease.
      - Maintains health in areas brushing doesn't reach.

      Whitening Pen: Crisp Mint

      What is it:
      A swipe-and-smile secret weapon formulated for sensitive teeth. Gently brighten and deal with troublesome stains while lightening tooth enamel with science-backed ingredients.

      Why we love it:
      - Our formula has been specially curated for optimal whitening without irritation.
      - Brighten on the go with our easy-to-touch-up whitening pen applicator.
      - Food-grade ingredients ensure you're whitening safely and effectively so you can keep your daily coffee habit.

      Breath Spray

      What is it:
      A refreshing breath spray packed with anti-bacterial and anti-inflammatory properties to eliminate bad breath while supporting oral health effectively. 

      Why we love it:
      - Effectively eliminates bad bacteria without detonating the good stuff.
      - On-the-go freshness in crucial moments and sleek packaging for an incognito spray. 
      - One to two pumps are all you need for a rejuvenated freshness.

      "It's so gentle on the teeth, but gives you a thorough scrub. Love the design too, very elegant and minimalist. My boyfriend tried it and loves it too, now we both use it! The white setting has a really cool sound when you brush with it. Game changer!"

      - Maya D.

      "Love the gentleness and effectiveness of these products - leaves us feeling fresh and our teeth clean and bright. Feel really good knowing we are looking after our oral health as best we can and not using any nasties!"

      - Tracy J.

      "Loving our new toothbrush! Stylish, easy to use and cleans our teeth really well. Another fabulous Gem product!"

      - Sandy W.

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      Delicious - leaves my mouth feeling fresh & healthy

      Meet the dentists

      Dr. Lauren Fowler

      I think it is time for a shake up in the oral care world. For a long time, we have seen the same products in the same flavours, so with Gem I am loving that we have something new, something that is really safe, beautiful and chic but is also backed by science.

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      Top 2 Oral Care Tips
        Top 3 Favourite Gem Products

          Dr. Madeleine Duff

          "The thing about Gem that I like is that they have replenished those elements of their toothpaste with hydroxyapatite, sodium bicarbonate and other elements that give us that whiter smile and protected enamel which a lot of other natural toothpastes tend to miss the mark on.”

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          Top 2 Oral Care Tips
            Top 3 Favourite Gem Products